Longchamp | SS/12 Campaign | Fashion & Movement {SS/12 Bookmark}

L for Longchamp to any ‘on board’ fashionista is like honey to a bee.  The sheer energy and ‘colour me happy’ vibe of the brand is perfectly reflected in their campaigns.

The Parisian born brand bares a distinct ethos resemblance to that of London counterparts Ted Baker; unleashing the ‘Longchamp Spirit’, in relative to the similar ideology of ‘the Ted.

Longchamp stays resolute to their upbeat modernistic view on Womens’ fashion – to live and breathe the very existence of fashion, ‘the savoir flair in service of creativity.’

Their SS/12 Campaign features Coco Rocha and Liisa Winkler gantily skipping around the streets of Manhattan, in the charming accompaniment of a doggy chum.


Revolutionary in the campaign stakes? No – however I do adore Longchamp’s ability to create distinct cultural fits’ in perfect harmony with seasonal trends and all round vibes. Light hearted, comically divine and maintaining an ever marvelled excellence to  Longchamp‘s take on brand representation.

Produced by Bianca Li‘ – The full SS/12 Longchamp Campaign, can be seen via the main Longchamp website HERE



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