Marni x H&M…

How happy was I to hear the grand design news of Marni teaming up with H&M for a debut collection – launching in March 2012 – In one word, very.

With the evanescent wonder of high end meets high street culmination, I step back to a time when high end buying was on the strictest of strict classified lists, whereby only A list fashionista’s could afford to expose their one walk, one talk catwalk beauties.

H&M has been the standpoint in retail fashion – paving the way for genius collaborations and opening a window to what once was, an impossibilty in the fashion buying stakes. Point for debate? Maybe – after all, the candid designer likes of Galliano have been labelled as making a ‘mockery of ready to wear fashion’ – taking this judgement in to consideration, some industry insiders would prefer the names of Versace and, or other catwalk icon designers, to remain concious to their status in the industry, as an a pose to venturing into the world of conventional retail buying. Taking a personal perspective on matters – Versace and H&M’s shaking of hands, has made room for an innovative performance in fashion design; creating an eminence in brand identity and reputation – which for the most, has been a competitive and somewhat ambitious figure to attain.

A meeting of minds? Definitely – given Marni’s years of intricate design experience, self taught pioneer Consuelo Castiglioni, can only take her impressive skills and showcase this to a consumer audience, that may otherwise have had little to no affiliation with a brand of such stature.

With a strong emphasis on shape, print and colour, Marni deliberately steers away from the more conventional need of ‘looking sexual and sexy,’ transcending the already set H&M image – formulating the importance of exploration in shape, boldness and dynamic wear; a powerful and positively constructive element of identity in fashion.

Floral enthusiasm, geometric fusion on satins all encompassing a hypnotic vibrancy of sixties flair and swing, are the key ingredients, certain to make Marni x H&M’s collection, nothing short of ingenious.

You can read my previous full Marni feature for Tall Dark Roast Magazine, Canadahere.

Stay tuned for my Marni x H&M feature with Grazia Magazine in March!

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2 thoughts on “Marni x H&M…

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  2. Pingback: Marni x H&M | Sofia Coppola | Commercial Pioneering « sosostyle&culture

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